Hi! I’m Edwina Carr Barraclough.
You? You’re very busy and important and have emails to reply to, so I’ll keep this short and sweet.
I’m a beauty and lifestyle journalist with over 8 years’ experience spanning print, digital, social media strategy and commercial. I write for publications like The Sydney Morning Herald, News.com.au, Body & Soul, Cosmopolitan magazine, Kidspot, Mamamia, Whimn and more.
But that’s not my only schtick. (Yes, I’m a member of the Slashie Club and I’m proud of it.) My other passion is creating sparkling copy and devising and implementing effective content and social media strategies for beauty and lifestyle brands.
My super power? I’m an expert at extracting your amazing brand vision and goals and magically translating them into solid copy and strategies that ensure your business’ success.
Oh, and did I mention I also work with clients on building their media profiles? There’s that too. C’mon guys, I warned you I was a slashie.